Bose, after late founder Amar Bose donated majority ownership to MIT in 2011, has reinvented itself to remain a top-tier audio brand. Despite some missteps, such as early wireless earbuds, the company has adapted to changing listening technologies from vinyl and CDs to streaming and portable devices. Under CEO Lila Snyder, Bose continues to innovate in noise-canceling products, including headphones, speakers, and soundbars, to maintain its market position. The company faces the ongoing challenge of continuous innovation to stay competitive in the audio industry.