The article discusses the rising trend of AI-generated influencers on social media, particularly on Instagram, where fake faces are deepfaked onto the bodies of real women, including models and sex workers. These AI influencers, such as “Aitana” and “Adrianna Avellino,” generate significant revenue and followers by posting AI-generated content and deepfaked videos. The process involves using generative adversarial networks (GANs) to create highly realistic faces and videos that are often indistinguishable from real content. This trend raises ethical concerns about the distortion of reality, potential misuse, and the impact on real influencers. Platforms like Meta are planning to label AI-generated content to address these issues, but distinguishing real from fake content remains a technical challenge. The use of deepfake technology also extends to marketing, where it can reduce production costs and enhance personalization, but it also poses risks such as misinformation and deception[1][3][4].